My Marketing Journey

Jot Digital

Marketing Strategist

2024 - 2025

Leading comprehensive marketing operations with a focus on strategic digital initiatives and creative campaign development.

  • Managed end-to-end marketing operations across multiple channels
  • Led social media strategy resulting in 40% engagement increase
  • Created digital assets for high-impact events and campaigns
  • Streamlined marketing workflows improving team efficiency by 30%

iMocha

Senior Marketing Strategist

2022 - 2023

Specialized in B2B marketing excellence and global stakeholder management, driving engagement through optimized campaigns.

  • Executed B2B email marketing campaigns with 25% open rate improvement
  • Optimized CTAs achieving 35% higher engagement rates
  • Liaised with global stakeholders across 15+ markets
  • Developed automated nurture sequences increasing lead conversion by 28%

Persistent Systems

Marketing Strategist

2018 - 2022

Built foundational expertise in multi-domain campaign development and enterprise event marketing for major technology tradeshows.

  • Developed campaigns across multiple technology domains
  • Managed LinkedIn campaigns generating 500+ qualified leads
  • Produced event content for major tradeshows including CES and TechCrunch
  • Increased brand awareness by 45% through integrated marketing efforts

Education & Certifications

Education

MBA in Marketing Management

Strategic marketing focus with digital transformation specialization
Analytics

Google Analytics

Advanced web analytics and performance measurement
Strategy

Event Marketing Strategy

Comprehensive event planning and execution expertise
Technology

Marketing Automation

Advanced automation workflows and lead nurturing